What are Highlights?
Highlights automatically surface the most important information in your dashboards. This includes changes of interest in articles and social posts as well as presenting the peaks of interest and the reasons behind them.
Change in Interest Highlight
For ongoing monitoring, the change in interest highlight helps you see how, and where, interest has changed in your dashboard.
This can help you focus on the most important changes first and uncover insights you might have missed.
It helps you answer questions like:
- Is interest higher or lower than yesterday?
- Has there been a significant change in interest?
- Which networks have changed the most?
One search
When looking at one search in a dashboard, the change in interest highlight will check the interest for all widgets and summarize the most important changes.
You can click on the highlight to see a breakdown of the individual values for each network.
Multiple searches
If you have multiple searches in a dashboard, the change in interest highlight will check the interest for all widgets in all searches and summarize the most important changes.
You can click on the highlight to see a breakdown of each search.
How does it work?
The highlight checks the number of articles or posts published and the total number of interactions for the selected time range (e.g. last 24 hours), the previous period (e.g. the previous 24 hours), and calculates how interest has changed.
Why are there no highlights showing in my dashboard?
The change in interest highlight shows for any search that has a relative time range selected. For example: Last 24 hours or last 1 week.
The highlight will not show if you have a Since or Custom time range selected.
Peaks of Interest Highlight
When analyzing topics or events over longer periods, the peaks of interest highlight helps you understand what caused peaks of public and media interest.
Public Interest
The public interest timeline shows the number of social media interactions articles have received. The peaks of interest highlight identifies the biggest peaks in the public interest timeline.
You can click on a peak to see what caused it. For public interest, the explanation might be a single article or a group of articles that accounts for most of the interactions in that peak.
Media Interest
The media interest timeline shows the number of articles published. The peaks of interest highlight identifies the biggest peaks in the media interest timeline.
You can click on a peak to see what caused it. For media interest, the explanation is a group of articles that accounts for most of the articles published in that peak.
Why do some peaks not have an explanation?
The highlight will only show one explanation per peak. If a peak was due to multiple events, or if there were several different narratives getting attention, the highlight will not show an explanation.
If this happens, you can click on the “Explore this peak” button. This will show a feed of articles that caused the peak of interest.
Why are there no highlights showing in my dashboard?
The peaks of interest highlight will only show if a dashboard has:
- A Timeline widget with a daily interval
- A time range longer than 24 hours
Feedback
The feature is currently in beta, so please reach out with feedback on what’s working and where there’s room for improvement. You can contact your Customer Success Manager or submit via the Knowledge Base here.
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