Highlights - automatically identify change in interest and peaks of interest

Highlights automatically surfaces the most important data from your dashboards. This includes changes of interest in articles and social posts as well as presenting the peaks of interest and the reasons behind them.

What are the benefits?

Briefly, Highlights is a summary of your dashboard.

It helps uncover insights that might have been missed or overlooked by time-sensitive users by automatically surfacing the most important information. This enables you to quickly focus on the decision making.

Highlights automatically identifies two main changes:

Change in interest compares articles and social posts to the previous time period indicating whether interest is unchanged, changed, or significantly changed.

Peaks of interest presents the highest points of media and public interest and explains what caused them.

How to use Highlights

To begin, you will need to have an eligible search as well as at least one widget from any of the networks you wish data on.

Highlights can be accessed in the top right hand corner of the dashboard. A blue icon will indicate that there are new highlights to view.

When you click on this, the Highlights feed will open on the right hand side of your dashboard.

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You can expand each Highlight by clicking on the downward arrow to get further insight. This includes data on articles, social posts, and what is driving the peaks that have been detected.

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Change in interest will work on searches as well as the 'All searches' tab and peaks of interest will automatically update and become available for each individual search.

Notes and best practices

Highlights is at its most effective monitoring various searches over a longer time period such as the past month. The time range can be reduced to a week or even 3 days of course, but it’s not comparable to our more real-time analysis features.

How we determine if a search is unchanged, changed, or significantly depends on each search. This helps to account for searches with varying levels of activity (i.e., searches with 1m articles per day vs searches with 10 articles per day). For example, a very high activity search might regard <+2% as unchanged whilst a very low activity search might regard it as <+10%.

The feature is currently in beta, so please reach out with feedback on what’s working and where there’s room for improvement.

Quick start guide for peaks of interest

Pre-built dashboards are available to help you quickly get started and see this new feature in action on topics and crises where NewsWhip Spike can give you Highlights that provide insight.

Here is an example where Highlights can take you quickly into the timing and reasons behind some high-profile narratives.

Kellogg's Strike

Click here to add this dashboard to your account

Scenario

Let's say you want to research the Kellogg's Worker Strike to help prepare you for a similar crisis. Highlights would reveal instantly that the first major peak was caused by the worker walkout. It would then reveal the 4 key stages of the crisis.

Duration

11 weeks

Why Highlights is useful in this scenario

In this dashboard, you can see that there were 4 significant peaks in public interest, and 4 significant peaks in media interest.

Highlights identifies each of these peaks, and gives you insight into the underlying topic that is driving engagement.

By using Highlights, you can quickly see the 4 key stages of the crisis in a matter of seconds:

  1. The strike in October and gets the most engagement during the entire crisis
  2. The Kellogg's brand enters the public discussion again in early December as Reddit users spam the Kellogg's website in support of the striking worked
  3. The public re-engage with the story once more, but with less interest, as a tentative deal is agreed to end strikes
  4. After 4 days, the story surges in public interest once more as a deal is announced, before the crisis eventually runs its course
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