Highlights - automatically identify peaks and the reasons behind them

Highlights is the latest feature in NewsWhip Spike that analyzes every narrative and provides you with automatic insights into what’s driving it.

This first iteration of this launch will automatically identify peaks in media and public interest and explain the reasons behind them — and we’ll be continuing to build out the feature further over the coming months.

This feature will allow newer users to find insights they might otherwise have missed, while also saving time for our advanced users by automatically identifying and presenting those insights — allowing them to focus on decision making based on the data.

The feature is currently in beta, so please reach out with feedback on what’s working and where there’s room for improvement.

How to access Highlights in your dashboard

You can access Highlights in the top right hand corner of the dashboard. Highlights are enabled when your dashboard has a Timeline widget that is set to daily intervals. If your search does not contain any specific peaks in the set time range, you may not see any Highlights until there is a significant peak in public or media interest.

When you click on Highlights, the Highlights feed will open on the right hand side of your dashboard. You'll see a list of Highlights for the search ordered chronologically. Each Highlight relates to a peak in the Timeline.

You can expand each Highlight by clicking on the downward arrow to get insight into what is driving the peak that Highlights has detected.

If the explanation for your Highlight is a group of related articles that explain most interest in the peak, you can expand the highlight to view each article by clicking on 'View Articles'.

As we develop Highlights further, you will begin to see more Highlights in your Highlights feed, and this help article will be updated as they arrive in the coming months.

Quick Start Guide

Pre-built dashboards are available to help you quickly get started and see this new feature in action on topics and crises where NewsWhip Spike can give you Highlights that provide insight.

Here are some examples where Highlights can take you quickly into the timing and reasons behind some high-profile narratives.

Kellogg's Strike

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Scenario

Let's say you want to research the Kellogg's Worker Strike to help prepare you for a similar crisis. Highlights would reveal instantly that the first major peak was caused by the worker walkout. It would then reveal the 4 key stages of the crisis.

Duration

11 weeks

Why Highlights is useful in this scenario

In this dashboard, you can see that there were 4 significant peaks in public interest, and 4 significant peaks in media interest.

Highlights identifies each of these peaks, and gives you insight into the underlying topic that is driving engagement.

By using Highlights, you can quickly see the 4 key stages of the crisis in a matter of seconds:

1. The strike in October and gets the most engagement during the entire crisis
2. The Kellogg's brand enters the public discussion again in early December as Reddit users spam the Kellogg's website in support of the striking worked
3. The public re-engage with the story once more, but with less interest, as a tentative deal is agreed to end strikes
4. After 4 days, the story surges in public interest once more as a deal is announced, before the crisis eventually runs its course

The New York Times buys Wordle

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Scenario

Let’s say you are looking for opportunities to join the conversation on a cultural event or trend such as the highly popular game, Wordle. Highlights identifies where the story peaked, and the articles driving public interest in the topic, allowing you to identify what is and isn’t worth reacting to.

Duration

2 weeks

Why Highlights is useful in this scenario

Highlights shows that after the January 31st announcement that the New York Times is buying Wordle, this story dominated public interest on February 1st. Highlighting many articles driving engagement.

A Highlight about a peak in media interest on February 11th shows there were 342 articles published as the game officially moved to the NYT website.