Use our Predictive Alerts to get notified about the articles that will have the biggest impact in your space today.
For this example, we want to monitor articles about Fashion Week on the web and Twitter.
1. Start by creating a search for "Fashion Week". After selecting "Search" in the main navigation sidebar, you can simply enter your competitor's name in the search bar directly to the right. Make sure you use quotation marks to search for Fashion Week as one term rather than two separate words.
Either select the keyword from the auto-populated dropdown menu, or simply type it and hit enter. Your search now includes the keyword "Fashion Week."
2. For your initial scan through articles, keep the time filter at 12 hours. You can always change this later on. No matter what you set here, it won't have an effect on your Predictive Alert.
3. Don't forget to save and name your search.
Now that you've created your first search, you can easily create the same query for Facebook, Twitter and YouTube searches.
4. On the top right of the UI when in the Saved Search view, you will see a "More" button. Click this button to access the dropdown menu that allows us to "Save a Copy."
5. Select "Save a Copy". Rename this search to "Fashion Week | Facebook" and click "Save a Copy."
6. You will see this search appear on the bottom left of the UI under "My Searches," but we're not done yet. Select the Facebook icon under "Network" near the middle of your screen and click "Save".
7. Now you have a saved search for Facebook posts. Repeat steps 4-6 for Twitter and YouTube, each time remembering to name the searches appropriately, and selecting the correct Network from the middle of your screen before hitting "Save" each time.
8. Now to set up the Predictive Alerts. Select "Alerts" in the left-hand menu, and click on "Create New Alert".
9. Select your first newly created search for web stories.
10. You have the option of 2 different types of main alerts: real-time and scheduled. Real-time alerts are further split into 3 types.
- Popular articles (or posts/tweets/videos, if you created a social search) will alert you to any trending stories in your search. This option was our former alert feature, and is now defaulted to medium sensitivity.
- Any articles will send you an alert any time a story that matches your search criteria is published.
- Custom threshold lets you determine at which threshold you'd like to be notified.
11. Select "When an articles reaches a custom threshold" and leave the default threshold metric set to "Predicted Interactions."
You may already have an idea of how many social interactions you would like a story to reach before you're notified. If you don't have a specific number in mind, we recommend setting this to 500 interactions to start.
For your first alert, set a shorter time interval. This will catch any stories that reach a high interaction count shortly after publication - these are stories that achieve high visibility quickly.
12. You can select whether you would like to have your alerts emailed to you, or send via Slack (note: your organization must integrate with Spike's Slack functionality first in order to receive alerts via Slack).
13. Hit "Save" at the bottom of your alert settings window. You'll be shown your newly created alert, along with some useful information, like when your alert was last triggered. You can always revisit this page to edit or review your alerts.
Tip: You can create as many alerts as you would like on the same search.
14. We also recommend setting a second Predicted Interactions Alert for a longer time frame. This will capture "slow burn" articles that take longer to reach a certain interaction level, but are still important to monitor.
15. Repeat steps 8-16 to create a second alert, but this time, set the time frame to either 12 or 24 hours. You can leave the interactions at 500 or choose any other number that makes sense for you. Save the alert.
You now have searches that will alert you when we predict that interactions will surpass a threshold, freeing you from having to manually monitor.
16. Now, set up alerts for your Facebook, Twitter, and YouTube searches. Start with Facebook.
17. Since this is a Facebook search upon which you're basing this Predictive Alert, you can set a custom threshold of any number of interactions for a particular Facebook Reaction.
You can play around with these thresholds - perhaps set an alert for 100 Predicted Interactions on the "Angrys" Reactions.
Similarly for Twitter, you can choose interaction thresholds for Retweets and Favorites, and on your YouTube alerts, you can select Views, Likes, Dislikes, and Comments.
Once all of your Predictive Alerts have been set up, you will be notified when a story, post, tweet or video crosses your selected thresholds!
When a piece of content is published in relation to fashion week, you can be sure you won't miss a story that is predicted to perform well in this space. With the increased knowledge of what articles and posts are likely to receive the most engagement, you can identify the stories that are most important for you and your team to jump on and develop content around.
These insights are critical when it comes to crafting the narratives and telling the stories that put your brand or client at the center of the conversation and in the heart of a cultural moment.