Use our Predictive Alerts to keep up to date with the latest web and social coverage of your campaign.
For this example, we want to monitor the recent iPhone 11 release by Apple.
1. Start by creating a search that monitors the name of your topic/theme/campaign. After selecting "Search" in the main navigation sidebar, you can simply enter this name in the search bar directly to the right.
Either select the keyword from the auto-populated dropdown menu, or simply type it and hit enter. Your search now includes the keyword "iPhone 11."
You can also hover over the search bar and follow the on-screen instructions to build a more refined search for all mentions of Apple linked to iPhones.
2. You can also refine your results to focus on a particular language. This will have an effect on your Predictive Alert.
For your initial scan through articles, keep the time filter at 12 hours. You can always change this later on. No matter what you set here, it won't have an effect on your Predictive Alert.
3. Don't forget to save your search.
Now that you've created your first search, you can easily create the same query for Facebook, Twiiter and YouTube searches.
For the purposes of this campaign, we will focus on Web and Twitter.
4. On the top right of the UI when in the Saved Search view, you will see a "More" button. Click this button to access the dropdown menu that allows us to "Save a Copy."
5. Select "Save a Copy." Rename this search to "[Campaign Name] | Twitter," and click to "Save a Copy."
6. You will see this search appear on the bottom left of the UI under "My Searches," but we're not done yet. Select the Twitter icon at the top of your content feed, and click "Save."
7. Now we have a search for Twitter Influencer tweets. Repeat steps 4-6 for Facebook pages and YouTube accounts if you wish. Each time, remember to name the searches appropriately and select the correct Network from the middle of your screen before you save.
8. Now to set up the Predictive Alerts, select "Alerts" in the navigation sidebar on the lefthand side of the UI. Then, click "Create a New Alert" in the Alerts Centre.
9. Select your newly created search for web content.
You have the option of 2 different types of main alerts: real-time and scheduled. Real-time alerts are further split into 3 types.
- Popular articles (or posts/tweets/videos, if you created a social search) will alert you to any trending stories in your search. This option was our former alert feature, and is now defaulted to medium sensitivity.
- Any articles will send you an alert any time a story that matches your search criteria is published.
- Custom threshold lets you determine at which threshold you would like to be notified.
10. For our first alert, we're going to select "When any article is published."
This will generate an alert within 2 minutes of an article being published that mentions your product or the topic/theme of your campaign.
Next, choose whether you would like to receive these alerts via email or Slack. Slack alerts can be sent either to yourself or to any public Slack channel in your organization.
Lastly, re-name your alert if necessary and save it.
11. Now we're going to create a second alert - a Scheduled Alert.
Scheduled Alerts will provide you with a daily summary of campaign activity.
You can choose the cadence of these alerts, from once a day to as often as every 30 minutes. You can also choose your start time, end time, and whether or not to receive alerts over the weekend.
12. Next, we're going to create an alert for our Twitter search.
Select "Real-time Alert" for this search as well.
This will generate an alert within 2 minutes of a Twitter Influencer mentioning your topic/theme/campaign in a tweet.
13. Lastly, we're going to create a Predictive Alert.
After selecting "Create new alert," select "When an article reaches a custom threshold" and leave the default metric set to "Predicted Interactions."
For this alert, we're going to set a shorter time interval such 3 hours or 6 hours to catch any stories that reach a high interaction count shortly after publication. We should also make sure to choose a Predicted Interactions count that makes sense for the amount of alerts we are willing to receive.
You'll be shown your newly created alerts in the Alerts Centre, along with some useful information, like when your alert was last triggered. You can always revisit this page to review your alerts.
From Day 1 of your campaign roll-out, these alerts will empower you with a 360-degree view of the coverage building on both web and social. You will stay on top of the critical stories and influential Twitter chatter as well as receive early warning of the articles that are predicted to define the future of your news cycle.