Predictive Alerts - Brand Monitoring Use Case

Use our Predictive Alerts to get notified any time a major news outlet mentions your brand.

For this example, we want to monitor Gucci's brand on all networks.

1. Start by creating a search that monitors your brand's name. After selecting "Search" in the main navigation sidebar, you can simply enter your brand's name in the search bar directly to the right.

Either select the keyword from the dropdown menu, or simply type it and hit enter. Your search now includes the keyword "Gucci."

2. For your initial scan through articles, keep the time filter at 12 hours. You can always change this later on. No matter what you set here, it won't have an effect on your predictive alert.

3. Don't forget to save your search.

Now that you've created your first search, you can easily create the same query for mentions of those brands on Facebook.

4. On the top right of the UI when in the Saved Search view, you will see a "More" button. Click this button to access the dropdown menu that allows us to "Save a Copy."

5. Select "Save a Copy." Rename this search to "[Brand Name] | Facebook," and click to "Save a Copy."

6. You will see this search appear on the bottom left of the UI under "My Searches," but we're not done yet. Select the Facebook icon at the top of your content feed, and click "Save."

4. Now to set up the predictive alert. Select "Alerts" in the navigation sidebar on the left of the UI, and click "Create new alert" in the Alerts Centre.

5. Select your newly created search for web content.

6. You have the option of 2 different types of main alerts: real-time and scheduled. Real-time alerts are further split into 3 types.

• Popular articles (or posts/tweets/videos, if you created a social search) will alert you to any trending stories in your search. This option was our former alert feature, and is now defaulted to medium sensitivity.
• Any articles will send you an alert any time a story that matches your search criteria is published.
• Custom threshold lets you determine at which threshold you would like to be notified. For crisis detection, this is the option we recommend.

7. Select "When an articles reaches a custom threshold" and leave the default threshold metric set to "Predicted Interactions."

8. You may already have an idea of how many social interactions you would like a story to reach before you're notified. If you don't have a specific number in mind, we recommend setting this to 500 interactions to start.

9. For your first alert, set a shorter time interval such as 3 or 6 hours. This will catch any stories that reach a high interaction count shortly after publication - These are stories that achieve high visibility quickly.

10. You can select whether you would like to have your alerts emailed to you, or sent via Slack (note: your organization must integrate with Spike's Slack functionality first in order to receive alerts via Slack).

11. Hit "Save" at the bottom of your alert settings window. You will be shown your newly created alert in the Alerts Centre, along with some useful information, like when your alert was last triggered. You can always revisit this page to edit or review your alerts.

We also recommend setting a second Predicted Interactions Alert for a longer time frame. This will capture "slow burn" stories that take longer to reach a certain interaction level, but are still important to monitor.

12. Repeat steps 4-11 to create a second alert, but set the time frame to either 12 or 24 hours this time. You can leave the interactions at 500 or choose any other number that makes sense for you. Save the alert.

Tip: You can create as many alerts as you would like on the same search.

13. Now, set up alerts for your Facebook search. Start by once again selecting your Facebook content search from the "Select a search" dropdown after clicking "Create new alert."

14. Since you're basing the alert on a Facebook search, you can set a custom interaction threshold for any number of reaction types. You can play around with these thresholds. Perhaps set an alert for 100 "Love" or "Angry" reactions.

Once all of your Predictive Alerts have been set up, you will be notified when an article or Facebook post crosses your selected thresholds.

Spike's Predictive Alerts will keep an eye on your brand for you, so you get notified whenever we think there's a story or post that you should know about.