What are Analysis Dashboards?
Our Analysis Dashboards provide a complete view of any crisis, event, or topic. The dashboard includes:
- An interactive real-time Timeline of media and public interest
- Feeds for monitoring reactions across five major social networks.
- A Top Authors widget to identify the journalists driving interest.
Why would I use them?
You can use Analysis Dashboards to understand media and public interest in any event or topic over time. This includes:
- If you are researching an active crisis situation (e.g., Starbucks & BLM, Disney Layoffs)
- If you are researching a historic crisis or event (e.g., Cambridge Analytica, Palantir).
- If you are researching an event or product launch (e.g., CES, Apple iPhone Launch).
- If you are researching a topical issue (e.g., US Elections, Black Friday, BLM).
How do I use it?
You can access Analysis Dashboards from the Spike Homepage.
To get started, simply enter your keywords and set your time range. You can search for up to 90 days at a time.
Your Timeline graph will immediately return information about your search. You can choose to group this data by Hour or by Day, using the toggle in the top-right hand corner of the graph.
What Timeline tracks
Timeline shows you the level of Media and Public Interest in your search.
- Media Interest: The number of articles published per hour/day that match your search criteria.
- Public Interest: The number of social media interactions on articles per hour/day that match your search criteria.
For the Public Interest chart, we’re tracking interactions on Facebook, Twitter and Pinterest. You can find more information on what we track and how here.
Exploring the Data
You can interact with points on the charts to identify what happened in the selected period.
Clicking on a point in the Media Interest chart will bring up the articles that were published in the selected period. You can use this to identify the origin of an issue and to see how the narrative has changed over time.
Clicking on a point in the Public Interest chart will bring up the articles that earned the most engagement in the selected period. You can use this to identify the articles attracting the most interest at any given point in time.
From the Public Interest chart, you can choose to Plot Articles to see how interest in a specific article compares to the overall search.
Customising your dashboard
You can add widgets to your Dashboard to get a comprehensive view of any crisis or event. This includes:
- Cross-Network feeds: To help you see how people are talking about the issue across five major social networks.
- Top Authors: To help you identify the journalists writing about the issue.
You can add widgets to your search by scrolling to the right-hand side and selecting the widget(s) from the list. You can remove widgets by selecting the ⋮ symbol in the widget header.
You can Compare up to five searches from different time periods within the dashboard.
To get started, select + Add.
Once your Dashboard contains two or more searches, the Compare tab is activated.
If your searches are for different date ranges (as above), we'll normalise the series based on the start date of each search.
What is Public Interest?
Public Interest measures the number of social media interactions on articles matching your search. To learn more about our measurement of articles click here.
What is Media Interest?
Media Interest measures the number of articles published per hour/day matching your search.
Can I add the Timeline widget to any dashboard?
No. Timeline is only available in Analysis Dashboards. However, you can easily import a saved search.
Can I load a saved search into the Dashboard?
Yes. When creating an Analysis Dashboard, you can choose to start from a Saved Search. Just select the search from the list and the dashboard will return results.
How does Spike determine what time it is?
Spike detects the timezone you are in based on your browser client. All data presented in the Analysis dashboard is based on this timezone.
How can I export and share results?
As the feature has just been launched to beta, we do not yet support exporting and sharing of the graph data from within the platform. However, we plan to introduce this in the near future.
I've found a bug.
Since this feature is in beta, not everything will be working perfectly just yet. Please let us know if you find any bugs or have any feedback. Our team are on hand to help.
How can I get help?
If you need help setting up a dashboard, just reach out to your account manager.