Identifying Engagement Data & Facebook Influencers

For each story that appears in your feed, we display the story's image, headline, and snippet of text. You can also see that beside each piece of content there is a graph representing the trajectory of its engagements on Facebook and Twitter, with the number of interactions from each network. 

Clicking on the story's headline or the graph will expand Spike's Story View which displays all the data we have on the piece of content in one place.

Underneath the basic article information, you can see the story's performance broken out by each network that we collect engagement data from- Facebook and Twitter, as well as Pinterest. 

The data in each network's panel shows you the Total Interactions the article has accrued in that network so far, as well as how many interactions we predict the article will receive in the hours to come. 

For Facebook, we count Shares, Likes, and Comments as Interactions. Twitter interactions are defined as Influencer Shares. We are tracking over 300,000 Twitter accounts of users whose tweets drive article engagement. Our Influencer Shares metric includes the number of unique Tweets of the article by accounts we are tracking and the number of Retweets on their tweet. Pinterest Interactions are the number of Pins an article receives. 

Below the Total Interactions number, you can see our Overperformance metric which compares the article's performance on the relevant network to the average performance on that network of all articles published by its publisher in the past 30 days. There will also be a badge next to the network name to denote if any article is overpeforming. 

Below is the Predicted Interactions in the Facebook network, and Predicted Shares in Twitter. Predicted number of interactions for this article expressed as a percentage change, as well as the time by which we predict the article will have that number of interactions or influencer shares. 

You can also see the trajectory of the article's performance to date on the Interaction Timeline as we scroll down. 

This graph depicts the article's performance again for each network, which you can toggle between by clicking on the network you want to view. Each of the filled in circles indicates points at which there may have been shares that have driven notable engagement. 

When you click on a filled in circle, a pop up slides out to show you the posts or tweets that generated engagement, along with the number of followers that account has, the time they shared the article and how many interactions or retweets were a result of that post or share. You can click on the symbol beside the tweet or Facebook post to be brought directly to it. 

Any of those Facebook pages or Twitter accounts are also listed below the performance graph as Influencers. 

You can sort these Influencers by their audience size, the number of interactions their post or tweet generated, or by the time they posted. 

Underneath that list of influencers, you can also see Related Stories, which are articles related to this story along with the relevant engagement data for each one. 

To view a video on identifying influencers click here